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Swapnil Soni

The Mind-Bending Guide to B2B Marketing Psychology: Mastering Cognitive Biases
Planting ideas in your prospects' minds so subtly, they'll think they came up with them all on their own.

Swapnil Soni
Aug 27, 20245 min read


Peek into Google SEO Algorithm Leak: What it means for Content and Search
Google's accidentally leaked internal documentation offers an great insights into their ranking systems and SEO algorithm.

Swapnil Soni
Jun 7, 20244 min read


The Integral Role of Qualitative Data in B2B (and Account-Based) Marketing Strategies
Metrics like click-through rates, impressions, and conversions are crucial. However, relying solely on quantitative data is limiting.

Swapnil Soni
Apr 30, 20243 min read


How to Create an Ideal Customer Profile (ICP) for Account-based Marketing Success
An Ideal Customer Profile (ICP) identifies the key characteristics shared by your top customers within a particular market segment.

Swapnil Soni
Apr 23, 20243 min read


The Convergence of Design and Strategic Marketing: Building a Brand that Resonates
Harness the aesthetic core to build a powerful brand and demand engine that connects deeply and durably with your audience

Swapnil Soni
Apr 20, 20243 min read
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